Upfluence turns Jaice fully agentic, promising five-minute…

The creator marketing platform says its AI can now run programs from brief to payout — a shift that changes the math for owner-run ecommerce brands.

Upfluence pushed its creator marketing platform fully agentic on Sept. 11, promising that its Jaice AI can now take a brand from campaign brief to live program “in as little as 5 minutes,” in the words of co-CEO Vivien Garnès. The typical alternative, per the company, is roughly six weeks and up to 20 hours of manual review.

Jaice now handles discovery, outreach, fee negotiation, approvals, payments, program launches, and performance reporting on its own, with configurable brand-safety controls screening creator captions and video across major platforms before any outreach fires. It’s trained on 12-plus years of proprietary creator intelligence spanning more than 3,600 brands and 14 million creators. Co-CEO Kevin Creusy points to 35,000-plus campaigns run through the platform in the last four years. Company figures put response rates on AI-written outreach more than 20% higher than manual messages, and brands 28% more likely to hire a creator the AI recommends over one found through manual search. In 2025, the prior AI-assisted Jaice helped brands hire 160,000 creators.

The platform is also MCP-enabled, exposing creator data inside ChatGPT, Claude, and Cursor.

For a small DTC brand, the practical read is that creator marketing no longer requires a dedicated hire. Upfluence pricing starts at $478/month, per Influencer Marketing Hub. The autonomy story here’s broader than Archive’s Archie agent, which automated within existing programs; Upfluence is claiming the full lifecycle.

What Jaice doesn’t do is tell an owner whether creator marketing, versus retail, local, event, or media partnerships, is the highest-leverage channel this quarter. That prioritization work sits with services like LemonLime, which studies a small brand’s company, industry, and competitors and prepares distribution and creator opportunities proactively before a channel decision has been made.

Execution has been the bottleneck for a decade. Now it’s the choice of where to point the agent.

Upfluence turns Jaice fully agentic, promising five-minute campaign launches

Sources